The SEAT Cupra Championship joins the Tocatour support race package in 2004, accompanying SEAT's works BTCC entry. The championship is unique in that it guarantees the winner a works touring car drive, which sees last year's Cupra Championship winner, Robert Huff, driving alongside 2001 series champion Jason Plato. This year sees the same magnificent opportunity on offer to the winner, surely an unrivalled prize in the history of British motorsport.

Many racegoers and even casual motor racing followers will be familiar with the Cupra Championship, which starred in the ITV1 and ITV2 docusoap Racing Rivals. It was this show and the free ticket giveaway for the Rockingham meeting which really caught the public's attention and gave an indication of what SEAT are trying to do - inject some fun back into British motorsport. Another example of this is the impressive SEAT Village in the paddock, where all the cars are under one roof and the drivers are present most of the time to meet the fans who can wander in and look around just like in a conventional paddock. The cars are all run by the one team - Northampton based Northern South, who used to look after the successful SEAT Ibiza British Rally Championship cars, have the mammoth task of preparing every one of the Leon Cupra Rs, which makes for an even leveller playing field.

2004 sees the return of many of the drivers from last year, keen to go one better and claim that career changing prize, plus some newcomers from all sorts of backgrounds, from a motorcycle racer to the championship's first foreign competitor. The SEAT Cupra Championship will appear at five Tocatour meetings in 2004, ending in their own Racing Rivals Live extravaganza at Donington Park in August, which will have live ITV coverage like last year's championship finale.