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4 - 5 April 2009,
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BTCC promotion strategy unveiled
The BTCC will be coming to a shopping centre near you. That's the plan for the days leading up to each of this year's meetings. The idea of this 'roadshow' is to increase awareness of the meeting within the local area. Each of the events will feature video monitors and two full-sized cars. The full list of dates and venues is below:

Brands Hatch – 15 / 16 April – Bluewater Shopping Centre – Thurs-Sat
Thruxton – 6 / 7 May – Walks Shopping Centre, Basingstoke – Fri-Sun
Oulton Park – 19 / 20 May – Trafford Centre, Manchester – Thurs-Sat
Silverstone – 1 / 2 June – The Centre, Milton Keynes – Tues-Thurs
Mondello Park – 16 / 17 June – The Blanchards, Dublin – Thurs-Sat
Donington Park – 30 June / 1 July – Victoria Centre, Nottingham – Thurs-Sat
Knockhill – 21 / 22 July – Gyle Shopping Centre, Edinburgh – Thurs-Sat
Snetterton – 3 / 4 August – Grafton Centre, Cambridge – Wed-Fri
Croft – 11 / 12 August – Eldon Square, Newcastle – Thurs-Sat
Oulton Park – 25 / 26 August – Arndale Centre, Manchester – Thurs-Sat
Silverstone – 8 / 9 September – Brent Cross, North London – Thurs-Sat
Donington Park – 22 / 23 September – Shires Shopping Centre, Leicester – Thurs-Sat
Brands Hatch – 6 / 7 October – Lakeside Shopping Centre, Thurrock – Thurs-Sat

There is also a new TOCA Tour website planned, which will feature streaming radio, championship history, statistics, and more. Through these plans, the series promoters are attempting to raise the profile of what is Britain's premier racing series.

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