Motorbase retains Airwaves backing

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Fri 19th March 2010 Motorbase Performance will again race as Airwaves BMW in the 2010 Dunlop MSA British Touring Car Championship after announcing that it has retained its title sponsor.

The Kent-based team looked set to lose its Airwaves backing after parent company Wrigley's reviewed its sponsorship activities. However, persistence has paid off for Motorbase boss David Bartrum, who has also secured additional support from Leyland Paints.

David Bartrum said: "To be honest, it's been a hard two weeks! March is always a difficult month, trying to tie the last few ends together, but this has been manic! When we introduced Wrigley's Airwaves to the BTCC last year we were ecstatic to have secured such a hugely recognisable brand as our title sponsor. People see Airwaves as the chewing gum that helps you 'Kick up a gear' and this association, as well as the brands support is of massive benefit to us. It's great news for the championship that brands like Airwaves and Leyland Paints feel it is the place to be!"

While tight-lipped about his driver line-up, Bartrum said: "Our original plan was to run a BTCC newcomer alongside an experienced driver, in the same way that we brought Steven Kane and Jonny Adam to touring cars over the past couple of years – that's how the BTCC grows and sustains itself. I'm not sure it will quite work out like that now...as things stand today, we might even go one better."

Airwaves BMW is expected to unveil its drivers at the BTCC's media launch at Brands Hatch next Tuesday, 23 March.