BTCC gets new TV deal for US and Canada
BTCC News | Wed 11th February 2015The Dunlop MSA British Touring Car Championship has secured its biggest ever television deal in the US and Canada, agreeing a multi-year deal with CBS Sports Network (CBSSN).
By Matt Lamprell
The deal will take the BTCC into more than 60 million homes in North America, with a one-hour highlights programme being screened at prime time on the Wednesday a week after each BTCC event as part of the Network’s ‘Torque TV’ package.
In addition to the coverage on its ‘linear’ channel, each BTCC programme will also feature on www.TorqueTV.com – the broadcaster’s VOD (video on demand) platform. The programmes will each be available for 90 days.
BTCC Series Director, Alan Gow, said: “This is the biggest coverage the BTCC has ever had in the important and vast North American market, and we are delighted to announce this long-term broadcast arrangement with Torque.TV that includes the coverage on CBS Sports Network.
“The BTCC has always appealed to spectators around the globe, so this yet further underlines its popularity. Our statistics and contact forums have shown continued growth in North America and we are pleased that this brings the action to our legions of fans in the region.”