It has been announced that the official sponsor of the British Touring Car Championship in 2001 will be the AA website at www.theAA.com

Richard West said "This sponsorship represents a highly significant step in the growth and developement of the new BTCC format. It brings to us and our competitors a premium brand and service via www.theAA.com. I am truly delighted that we will now be able to communicate both the AA’s services and at the same time extend the BTCC’s profile to millions of new consumers.

Matthew Thompspn who is the Director of Centrica Information Services said "Our brand, with its 96 years of motoring history and today's accessible online information, makes www.theAA.com a powerful combination and the ideal sponsor for the BTCC's events in 2001".

All the cars competing in the series will carry the AA logos as part of their livery as well has having track signage. As well as the AA providing signs to indicate directions to the track and ToCA radio will broadcast travel information.